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Make CRM Work the Way Salespeople Do
by Oracle Corporation

The challenging economy is forcing salespeople to do more — to spend more time on the road, to uncover more opportunities, and to follow-up on more prospects. This is forcing salespeople to be more resourceful and creative in how they generate leads, pique the interest of prospects, and close deals. Yet, recent research suggests that salespeople spend much more time on administrative duties than on direct selling activities. This white paper examines how traditional CRM technologies, while valua...
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