IT management in small and medium companies can and must understand the information needs and language of their business colleagues within the organization. Line-of-business managers can and must see IT not simply as support, but as a partner in the company’s growth and success. IT is instrumental in delivering a 360-degree view of the processes and data that drive the company. And it is only this kind of visibility that enables line-of-business managers and executives to make better, faster decisions, which is essential to success in today’s highly competitive marketplace.