Achieving excellence used to be primarily about understanding your customers and competitors and, of course, technology and quality superiority. This is still true. But for manufacturers today, achieving strategic goals requires not only intimately understanding technology and markets but also overcoming higher hurdles that have been exacerbated by trends toward globalization and outsourcing.

Companies employ various strategies to grow a profitable business. They focus on those parts of their business that deliver the highest level of product and service differentiation. Some companies focus on operational excellence in order to lean their processes and reduce costs. Yet other companies are constantly innovating in order to deliver the right products and services with superior quality and competitive prices in the shortest possible time. These companies are striving to achieve Product and Service Leadership in their markets.

This paper explores the topic of product and service leadership in the marketplace. Read on to learn how your company can achieve leadership in products and service.