Disk-to-Disk (D2D) backup purchasing decision-making has evolved very rapidly from “point purchase” to “strategic initiative.” Enterprises are looking at this increasingly established technology category and demanding that it go beyond mere “speeds and feeds.” In fact, we believe that enterprises are holding vendors to a higher standard – no longer can a solution just be cost effective as measure by $/TBs or be high performance as measured by MB/s of throughput. Specifically, D2D solutions must be simple and cost effective to deploy and manage. It is ironic that the one strategic criterion that many vendors have ignored seems the least technical of all: simplicity of operation. Understanding and measuring an offering’s operational simplicity is crucial criteria for selecting a D2D solution.

As we at Taneja Group will explore in this brief, we believe that Data Domain has delivered an offering that personifies this notion of operational simplicity. We think that the positive market momentum that we continue to see from Data Domain is directly correlated to the company’s focus on simplifying the deployment and ongoing management of its devices within D2D environment.