Despite the fact that most sales teams have access to salesforce automation (SFA) and other productivity tools, a recent Beagle Research study showed that half of all sales representatives believe there is a shortfall of information in their companies. Therefore, a tight integration between Salesforce and marketing analytics applications is essential for producing information that is timely, useful and relevant.

This white paper explores how integrating advanced analytics with Salesforce.com leads to greater insight into the business.