With the telecom market undergoing a fundamental shift, operators are facing an array of challenges from both new and traditional providers seeking to gain competitive advantage. This paper is meant to help operators embrace a new strategy for differentiating and competing successfully in a market characterized by flux. It lays out the case for viewing the market not in terms of new technologies and service roll-outs, but rather in terms of new strategic business outsourcing models. It defines the imperatives driving the need for this approach, lays out the specifics of several such models, and enumerates the business benefits each model delivers. Finally, it explains how a managed services partner with a deep mix of experience and expertise can help in fully realizing the benefits that these business models enable.