March 11, 2009 - (Free Research) In November 2008, Sterling Commerce commissioned Forrester Consulting to investigate the value of a comprehensive integration solution (CIS) that encompasses the bulk of the enterprise’s integration needs. Forrester also conducted an online survey of key IT roles in selected geographical locations. This paper discusses the results of these studies.
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
June 2008 - (Free Research) To maximize profitability, companies must know the true cost of making and delivering their products and services. Traditional cost accounting, devised in a simpler era, does not satisfy that need. This paper examines indirect and overhead costs, which are crucial to managing profitability.
June 2009 - (Free Research) Read this paper to read about the breadth of technologies Blue Coat offers in a single platform that enable service providers to differentiate their MLPS solution.
September 2009 - (Free Research) Increase revenue. Decrease costs. Reduce development time. Every day you strive to meet these goals. And each business decision you make either enables you to advance toward them - or impedes your progress. Read this paper to learn more.
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